Color theming defines a set of coordinated colors—backgrounds, text, borders, and accents—mapped to semantic roles so interfaces stay consistent and accessible across components and states. Specific themes are created in specific instances (products, events, modes, or brands) to match context, audience, and usage conditions.
The Evo theme is the default eBay theme. This theme emphasizes clarity, modern contrast, and flexible elevation. It uses a structured neutral foundation for surfaces and typography, paired with confident accent colors for primary actions and highlights. Status colors are distinct and accessible.
For illustration purposes only—CTAs are not blue in banners
The eBay Live theme is adapted from eBay’s brand palette for immersive Live experiences.
NOTE: eBay Live is forced dark mode. Values in both light and dark mode are the same when you toggle between modes.
For illustration purposes only—marketing banners should use the Live Marketing theme
The eBay Live Marketing color theme is optimized for promotional moments and campaign storytelling. It elevates eBay’s core palette with bolder accent combinations, higher contrast headline treatments, and brighter highlight colors for drops, giveaways, and featured segments.
NOTE: eBay Live is forced dark mode. Values in both light and dark mode are the same when you toggle between modes.
For illustration purposes only
