Item tile
Item tiles display an item preview with key details for further decision-making and quick comparison of similar items.
Summarize
Item tiles surface a few key product details at a time.
Scannable
Items tiles can be scanned quickly to preview and compare.
Supportive
Item tiles drive quicker decisions at the early stages of exploration.
- Image
- Save toggle
- Signal
- Title
- Condition
- Aspect
- Price
- Strikethrough price
- Attributes
- Sponsored tag
- Additional actions
Image
An image is required for all item tiles and is derived from the product detail page. The image will default to the first image available in the listing. Item tile images use a 1:1 ratio and the radius adheres to the image scaling rules, 16px radius for images 80x80 or larger and 8px radius for images smaller than 80x80.
An empty image placeholder will be shown when an image isn’t available or fails to be fetched.
Signal
A signal sits directly below the image and above the product title. The signal indicates key information about standout products within a set that helps the user make a more informed decision. These are programmatically determined and only appear on one or two visible items at a time. Learn more about Signals.
Title
The product title should succinctly describe the item. The title wraps at two lines before being truncated with an ellipses on large screens, and at a maximum of three lines on mobile screens.
Condition
The condition of the item sits directly beneath the title. This indicates whether the item is new, used, refurbished, etc.
Aspects
Aspects are key characteristics about the item related to other items in its category. They sit inline with the condition separated by a dot character and are typically 1-2 words. There should only be 1-2 aspects maximum on an item. Aspects may force a natural text wrap in categories with longer names like sneakers. This may also occur when using dynamic type for accessibility. In this instance, consecutive attributes may not perfectly align to the baseline.
Price
The price is one of the most important elements and is required for all tiles. The price sits on its own line, bolded, with an optional strikethrough price for discounted items. The strikethrough price will wrap to the next line if there isn’t enough room.
Attributes
Attributes provide additional information for making a more informed decision. These include seller ratings and levels, coupons, bulk purchase discounts, shipping price, program enrollment, additional colors, and more.
Bids and Auctions: English
Bids and Auctions are what make eBay special. In an auction-style listing, sellers name a starting price and buyers bid against one another. Bids are counted while the auction timer winds down and the two are separated by a dot character. The auction timer uses different time metrics and colors as it counts down. Text starts as black and begins to show hours under 10 days, while minutes appear under 24 hours and seconds under 5 minutes. The text changes to red at 59 minutes and under and reverts back to black when the auction has ended.
Bids and Auctions: German
Keep in mind that other languages such as German use different time abbreviations and may force a natural text wrap on the bids and auction line on smaller item tiles. This may also occur when using dynamic type for accessibility.
eBay Plus
eBay Plus is a unique eBay membership found in other regions like Australia where users can save on Plus items and more. It is represented by a sub-branded eBay logo lockup.
Program badge
Program badges are icon and text lockups that highlight and reinforce existing programs and services across eBay related to trust, authentication, and guarantees. Only the most important associated program should be shown at a time on item tiles. Learn more about Program badges.
Product rating
Product ratings are represented by a 5-star system and are leveraged in certain categories like electronics.
Color chips
Color chips provide an overview of available color options for a product. They can be used both independently as a non-interactive visual and as an interactive element that changes the image. When used as an interactive element, accessibility and tap target size must be accounted for. There is typically no more than 5 shown at a time.
EEK rating & range
Energy Efficiency Class (EEC or EEK) information is required on specific product categories according to EU legislation. The rating is represented by a single line of text, while the range uses a colored graphic. Only one version is used at a time.
Sponsor tag
Sponsored listings are those that have paid to be shown at prime locations throughout a buyer’s journey. These are tagged as sponsored at the bottom of the listing for transparency. The text floats and aligns to the bottom of the attributes area for each tile.
Additional actions
An overflow button is used when there are multiple actions available for a tile. The overflow button is aligned to the bottom right of the tile in both vertical and horizontal layouts. Interacting with the overflow button reveals a popover or context menu, depending on the platform.
Layout
Item tiles can be shown in a gallery or list view. Gallery view allows for larger images but takes up more vertical space. List view allows for more listings to be visible at once for quicker comparisons with less emphasis on the imagery.
Item action
Each item has an action on the top-right of the image. The default action is a save toggle to save or remove the item from a list.
Additional actions
Additional actions are available as an overflow icon button in the bottom right corner of the tile. The background color is omitted on the enabled state. State layers including hover, pressed, and focused still behave the same.
Alignment
There is an underlying baseline grid that helps align content along a clear scan line for users. Titles, prices, and attributes are baselined when placed next to other item tiles in gallery view. Attributes below the price are aligned to a 23px baseline grid. This means that all attribute lines each add up to 23px tall. Additional details and visuals are shown in the specs area and the baseline grid can be toggled on in the component controls.
Uniform grid scaling
Item tiles in uniform grid layouts scale according to screen size. Screens between 320px–1099px have tiles that scale between 168–216px. Screens larger than 1100px have tiles that scale between 224px–304px.
List view scaling
Item tiles in list view layouts scale according to the grid. The image scales across 3 columns on all screen sizes and the details span the rest of the tile width.
Visited
If the destination of a tile has been visited, the title will update to a visited state.
Small
Item tiles on mobile can use the list or gallery view depending on user preferences or domain requirements. Fewer tiles will fit on screen, so some attributes or aspects will be hidden on smaller screens.
Medium
More tiles can be shown on larger screens in either layout. Attributes can be shown up to a maximum of 4 lines. Tiles using a list layout can be placed in a single-column layout.
Large
More tiles can be shown on larger screens in either layout. Attributes can be shown up to a maximum of 4 lines. Tiles using a list layout can be placed in a two-column layout.
Title alignment
Do keep titles aligned even when one of the tiles has a priority signal visible.
Don’t overwrite the layout to remove the offset spacing when one tile in a row has a priority signal.
Price alignment
Do keep prices aligned.
Don’t let prices jump around. It affects the scan line for quick and easy price comparisons.
Attribute alignment
Do keep attributes aligned.
Don’t let attributes jump around. It affects the scan line for quick and easy attribute comparisons.
Amount of information
Do show just enough information to differentiate an item and speed up decision making.
Don’t overload item tiles with too much information.
Do aim for no more than two icon buttons over the image.
Don’t overload an item tile with icon buttons. This obscures the image and can negatively impact accessibility.
Program badges
Do only show the most important program badge at a time on item tiles.
Don’t stack multiple program badges. Showing too many badges at once dilutes their importance.
Do left-align program text when it wraps to two lines at smaller tile widths.
Don’t let the text run under the icon.
Large gallery tile
The example shown is meant to highlight all available options, as well as an overview of core spacing and sizing. Please note that a maximum of 4 attributes (below the price) should be used at a time.
Small gallery tile
The small gallery tile mostly follows the same space and style guidance as the large version. The main differences are the space above and below the price is 6px and the size of the program badge decreases to caption 12/16.
Stacked attributes
Attributes align to a 23px baseline grid. This grid is based on our body text line height of 20px with 3px of space between lines. In order for all attribute types to align on the baseline grid, unique top and bottom padding is needed for the different options.
Individual attributes
Each line height should add up to 20. The exception is the EEK icon.
Purchase type: body 14/20
eBay Plus: 16px logo, 3px top padding, 1px bottom padding
Program badge (Large): body 14/20
Program badge (Small): caption 12/16, 3px top padding, 1px bottom padding
Product rating: 16px icon, 2px top padding, 2px bottom padding, caption 12/16
Color chips: 12px chips, 4px top padding, 4px bottom padding
EEK rating and range: 24px icon, 3px top padding, 16px bottom padding
Sponsor tag: caption 12/16, 3px top padding, 1px bottom padding
Offsets
Signal and title offsets are used to align title, price, and attributes on different baselines when placing gallery item tiles next to each other. This helps users better scan rows of content.
Large and small list tiles
The large and small list tiles follow the same space and style guidance as the gallery versions. The main differences are the layout orientation, space between the images and content, and there are no signal or title offsets used.