Our colors

Color at eBay is vibrant and visually represents how eBay is for everyone. We believe that diversity is fundamental to an inclusive, open marketplace. Our colors express that belief and embody our broad range of people and products.

Video description: A 11-second video shows the ebay heritage logo appear on a white screen. It transforms into squares of the 4 core colors red, blue, yellow, green. The red square comes to the forefront and then moves up the screen while an extended pallet of colors form in a grid below. The other 3 core colors join the screen in the same manner on the screen with their corresponding extended color palette. The colors move down the screen until the 4 core color blocks remain and it transforms back to the heritage logo.

Overview

Our core colors are our 4 logo colors. They represent our brand's heritage and form the foundation of our full color palette. We have 17 color families (including neutral) with 8 shades in each family, totaling 136 colors in our full palette. We use subsets of this palette for product, marketing, and illustration.

Resources

For more information on how to use color in specific applications, check out these resources.

Logo package

Download our official logo asset pack.

Change log

Date	Notes
Jun, 2024	Updated to eBay Evo