Layout in motion

The design system has several layouts that communicate a sense of discovery when brought into motion. Even when designing for motion, always remember to adhere to our Layout in marketing guidelines.

Storytelling

Our design system is a playground for expression, from seller stories to captivating visuals. Combine design elements with our motion principles, and the storytelling possibilities are endless.

Video description: A 9-second video shows a close up image of a designer watch on a man’s wrist. The screen zooms out and the watch image moves to the center of a colorful catalog grid of product images. The catalog scrolls down revealing more images until one row of product images zoom in with three images across that scroll to the left. A product image of a designer handbag opens, has a playful dropping motion and centers itself while the handle overlaps “Louis Vuitton” in the upper left with “Authenticity Guarantee” and “Free Shipping” badges below. The eBay logo is in the lower left corner and the tagline “Things.People.Love.” is in the lower right. The screen scrolls and the same layout appears but with a colorful pink “Valentino” handbag, followed by a brown “Celine”.

Catalog

Catalog is a multipurpose layout that can be treated in many different ways. In motion, it can show a wide variety of products and categories, or simply be used as a beautiful graphical element.

Video description: A 3-second video shows an image of a gold Lady Liberty coin with a dark red velvet background spin to the center of a large white banner. The coin image shrinks down while a grid of colorful brand images pop onto the screen and all images scale and match to the same size. The images are of collectibles, jewelry, fashion, and sports items.

Discovery

Discovery's stacked carousels can convey selection in unique ways. This layout is flexible—you can experiment with different approaches when animating.

Video description: A 3-second video shows a sequence of 5 overlapping images of sneakers descending diagnally from left to right. The images decrease in size as they descend. A slight pulse motion causes all five image to move places in a stacked carousel.

Browsing

Browsing is useful for showing selection in captivating ways. Use animation to guide focus in the hierarchy and create mesmerizing visuals.

Resources

Change log

DateNotes
Jun, 2024
  • Created with eBay Evo