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Using our tagline

Our tagline captures the ethos of our global marketplace. It’s used in support of our company strategy.

Three people standing in front of a green background with the tagline “Things.People.Love.” displayed prominently across the bottom.

When to use

Our tagline reinforces our brand value and establishes an emotional connection with our audience. It also functions as a graphic element, enhancing the balance of our layout. To maintain our tagline’s impact and resonance, use judiciously—excessive use can diminish its effectiveness.

Two layouts using the eBay tagline. The first is a vibrant yellow ad promotion fashion with 3 girls and handbags. The tagline stretches across the top, with the logo in the lower left. The second is a horizontal ad with a headline on the left and image on the right. The logo is in the lower left, and the tagline is placed to the right of it.

Placement

In most cases, we position the tagline to the right of the logo, which is usually placed in the lower left corner when used with the tagline. More flexibility is available for high-impact moments including animation.

Video description: A 9-second video shows a landscape ad with the eBay heritage logo in the upper right corner, stacked images in the middle and the black and white tagline “Things.People.Love” in the lower left. The layout changes where 3 images stack and the heritage logo is in the upper right corner with the tagline in the lower left. The layout continues to shift to a horizontal ad with the 3 images stacked and the logo in the lower left corner and the tagline in the lower right corner. It transitions back to the original landscape layout.

Size

We've developed 2 tagline placement alternatives tailored to specific requirements, each contingent on the logo's x-height. These tagline variations are versatile, suitable for everything from expansive billboards to social media posts. Choose the tagline that complements your layout best, ensuring a clean and balanced design.

Large

The large size precisely matches the eBay logo x-height and is particularly suitable for scenarios without a headline or for large billboards.

A graphic with guidelines showing the maximum tagline size to the right of the logo.

Small

The small size tagline measures half the logo x-height and aligns with the center of the logo x-height. This asset is ideal for supporting our headline messages, as well as for social media posts and other small formats.

A graphic with guidelines showing the minimum tagline size to the right of the logo.

Title

Do ensure there is sufficient contrast in hierarchy between the headline and tagline.

An ad with the headline “For the love of new kicks.” The logo and tagline Things.People.Love. are across the bottom.

Do not use headline text that is duplicative in nature to the tagline.

An ad with the headline “We have things people love.” The logo and tagline Things.People.Love. are across the bottom.

Resources

Changelog

DateNotes
Jun, 2024
  • Created with eBay Evo