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Foundations

  • Overview
    • Our logo
    • Using our logo
    • Using our tagline
    • Showcase
    • Our colors
    • Using color
    • Using color in product
    • Using color in marketing
    • Using color in illustration
    • Best practices
    • Showcase
    • Our typeface
    • Using type
    • Using type in digital
    • Using type in print
    • Best practices
    • Showcase
    • Our photos
    • Visual tone
    • Image types
    • Showcase
    • Our icons
    • Using icons
    • Confirmation indicators
    • Icon library
    • Best practices
    • Showcase
    • Our illustrations
    • Visual tone
    • Using illustration
    • Sizing and placement
    • Best practices
    • Showcase
    • Our motion
      • Using motion in product
      • Volume of motion
      • Product transitions
      • Expressive animation
      • Using motion in marketing
      • Layout in motion
      • Typography in motion
      • Depth in motion
    • Overview
    • Include plugin
      • Overview
      • Responsive layout
      • Image ratio
      • Uniform
      • Masonry
      • Mosaic
      • Overview
      • Stacks
    • Interaction levels
    • Interaction states
    • Using object styles in product
    • Using object styles in marketing

Using our logo

Our logo is evocative and versatile to reflect the diversity of people and products on our platform. It can express a huge range of emotion and scale in different contexts.

Three compositions showing different ways of using the eBay logo, such as our primary heritage four color logo and a white logo over image.
Using our logo

On this page

  • Heritage
  • Black and white
  • Tone on tone
  • Resources
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© 2026 eBay. All rights reserved.

eBay Evo, the eBay trademark, and the eBay logo are the intellectual property of eBay Inc.

    The colored eBay logo over a white background.
    The colored eBay logo over a black background.
    A billboard layout made of text in the upper left, logo in the lower left with tagline, and a large image on the right hand side.
    Black eBay logo on white background.
    White eBay logo on black background.
    An email layout with a group of people holding a variety of colorful bags in the banner image. The eBay logo is in the upper left corner.
    A yellow tone-on-tone combination of a dark brown logo on a vibrant yellow background.
    An orange tone-on-tone combination of a dark orange logo on a vibrant orange background.
    A vibrant jade-colored background with dark jade text and logo next to 3 stacked white squares with a variety of handbags inside. The logo is in the bottom left corner.

    Heritage

    We use our traditional 4-color logo wherever possible, but especially in scenarios that require strong brand recognition and trust. Examples include our homepage, transactional emails, and financial applications. Just remember to only use the heritage logo on white, neutral 200, and black backgrounds.

    Black and white

    We use our black logo on white and light gray backgrounds. We use our white logo on black, dark gray, and photo backgrounds. For all approved color combinations, see the Color pairing tool.

    Tone on tone

    When dealing with lighter color-filled backgrounds, use the darkest shade of the background color for the logo fill. For examples of how to do this successfully, see Logo showcase.

    Resources

    Changelog

    • Color

      Learn how to use our color across product and marketing applications.