Using our logo

Our logo is evocative and versatile to reflect the diversity of people and products on our platform. It can express a huge range of emotion and scale in different contexts.

Three compositions showing different ways of using the eBay logo, such as our primary heritage four color logo and a white logo over image.

Heritage

We use our traditional 4-color logo wherever possible, but especially in scenarios that require strong brand recognition and trust. Examples include our homepage, transactional emails, and financial applications. Just remember to only use the heritage logo on white, neutral 200, and black backgrounds.

Black and white

We use our black logo on white and light gray backgrounds. We use our white logo on black, dark gray, and photo backgrounds. For all approved color combinations, see the Color pairing tool.

Tone on tone

When dealing with lighter color-filled backgrounds, use the darkest shade of the background color for the logo fill. For examples of how to do this successfully, see Logo showcase.

Resources

Changelog