Layout in marketing

eBay's grid system offers flexibility and modularity, empowering designers to craft versatile layouts suitable for a range of applications and contexts.

Considerations

Structure

Structure orchestrates visual elements to create a cohesive and engaging layout, guiding the viewer's eye while reinforcing brand identity and emphasizing focal points.

Hierarchy

Hierarchy establishes the relative importance of visual elements, guiding the viewer through variations in size, color, and placement.

Composition

Composition arranges visual elements within a framework to create a harmonious and impactful arrangement that effectively communicates the intended message or aesthetic.

Margins

The margin’s size is 5% of the shortest dimension of the format.

Grid

We use grids for constructing and defining layout structure, establishing hierarchy, achieving visual balance, and grouping information effectively.

Logo placement

In most cases the logo x-height is the same as the margin layout. When handling wide or narrow formats, use your best judgment to ensure that the logo look optically correct.

Hierarchy

Clear hierarchy is important to any layout as it brings balance to a composition and ensures that information is easily understood by users. Consider the various elements within a composition and how they work together to create meaningful hierarchy.

Composition

Each element in Evo is designed to work together to meet any communication need. Composition principles determine how each piece can sit alongside one another to meet these needs.

On-site banners

Banners drive traffic to curations, promotions, events, and programs. We have a variety of options that are expressive, personalized, and relevant. To learn more, visit the banner component page.

Resources