Our icons

Our icons are the visual shorthand that make the eBay experience smooth and seamless. They help people find their way, highlight important information, and reinforce our brand’s foundational aspects of being modern, friendly, and universally understood.

Considerations

Categories

Characteristics

We use icons to support our customers. While each icon can stand on its own, the icons also work together as a harmonious set. Our icons are free of unnecessary detail, highly legible at smaller sizes, and easy to understand.

Four quadrants of large illustrative icon pairs with grid lines on a vibrant blue background. Upper left is cart 24 and 16px. Upper right is authenticity guarantee 24 and 16px. Lower left is headphone 24 and 16px. Lower right is sneaker 24 and 16px.

Scale

Our icons exhibit close attention to detail, following strict rules to achieve precise clarity and consistency. You can access these icons in 3 primary sizes for optimal legibility and usability, plus additional extra-small and extra-large sizes to use sparingly. As a general rule, do not alter or edit icons.

An illustrative graphic of a large square with nested squares inside. The squares are staggered overlapping in a diagonal pattern from bottom left to upper right. The squares increase in size with the text 12, 16, 20, 24, 64.

Resources

To discuss icon needs, reach out to the OneExperience (OX) team or sign up for office hours.

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo
Feb, 2023
  • Updated icons on page
Oct, 2022
  • Updated “Icon style” section
  • Added “Characteristics” section
  • Replaced “Icon types” section with “Core library” and “Sub categories”
  • Moved “Examples” to “Showcase” page
  • Updated “Resources” section