Visual tone
eBay’s photographic tone illustrates our customers’ authentic experiences around their products, passions, and communities.
eBay’s photographic tone illustrates our customers’ authentic experiences around their products, passions, and communities.
Your scene's narrative guides all stylistic decisions in photography, ensuring real-life representation. Showcasing spaces in realistic environments and personal settings grounds them in the real world, helping customers visualize products in their own lives and fostering a stronger connection to the lifestyles and offerings we promote.
Images should project a sense of approachability, realness, and humanity. They’re relatable, embracing imperfections and real-life moments. People’s expressions and behaviors are real and true to themselves. Embrace diversity in expressions, natural poses, and everyday contexts to capture authentic stories that feel true to a wide range of experiences.
Keep in mind that the presentation of products also communicates their value. Elevate products by thoughtfully selecting high-quality props, outfits, sets with character, and overall styling that elevate the narrative.
In a nighttime scene, natural lighting may involve using high-flash, employing a variety of shutter speeds, or incorporating bright continuous light close to the subject to create contrast and shadows in the frame.
Another form of natural lighting, golden hour occurs shortly after sunrise or before sunset when the sun casts warm, directional light with soft shadows, providing a universally flattering tone for diverse skin tones. It can be recreated naturally or artificially in a studio.
Our go-to standard light in lifestyle, natural bright light adds warmth and a subtle storytelling element to the product, while maintaining true-to-life colors and overall appearance. This can vary from soft, diffused lighting to a high-contrast style while still maintaining a realistic appearance.
