Image types
When shooting photography, we express our brand's stories through three primary types of photos: lifestyle, context, and studio.


Lifestyle
Zoom out to show subjects in a wider setting.

Context
Focus on the subject within real-life placement and use.

Studio
Remove context to focus entirely on the subject.


Narrative-grounded
Products and settings create stories. Convey authentic and intentional storytelling by capturing genuine moments, expressions, and imperfections.

Aspirational and real
Showcase sets within authentic environments that extend the story and reflect real-life scenarios in a relatable yet aspirational way.

Dynamic scenes
Capture dynamic scenes that offers a glimpse into the lives of individuals in their element, using our products, deeply immersed in their passions, being real, not taking oneself too seriously and living and sharing your story.


Staging
Always show details of the product that are unique and desirable. Opt to show products within real environments that resonate and speak to passion of our community.

Product placement
Ensure there is a clear focal point on the product in each frame, and intentionality in the use of negative space. Products should not be overshadowed by other elements, ensuring adequate brand visibility at all times.

Simplified composition
Streamline set styling, elements, and overall composition and simplify to only what is necessary to tell the product story.


Narrative-driven sets
Narrative brings forth the humanity behind the product, telling stories through creative styling, set design, and art direction that evoke real-life scenarios in an aspirational yet real way.

Color and texture
We naturally incorporate eBay's brand colors into our backgrounds, outfits, and styling. We harmonize the products, outfits, and props with the backgrounds to create contrast or tone-on-tone effects and show our brand presence naturally and organically.

Set props
Styling props humanize products, giving them personality and elegance without overshadowing them. The way products are styled speaks as much as the products themselves. They should be real, relatable items that naturally complement the product's story.
Apart from photos shot in-house, it's also possible to use photos that sellers upload to their product listings on eBay, known as listing images. These pictures are essential for presenting the product and influencing prospective buyers' decisions to buy. Only use images from a listing on eBay, provided by a partnering brand, from approved stock image sites, or from an eBay photoshoot. Learn how to use these types of assets in Listing imagery.


High-fidelity
Product images should convey the item's quality and details accurately, depicting its true condition and colors.

Product angles
Opt for orthographic product angles for their adaptability and scalability across various designs. Use dynamic angles when showcasing the product as the focal point.

Continuous lighting
Choose well-illuminated listing images captured with soft, diffused lighting, ensuring that all product features are clearly depicted in true-to-life colors.