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Image types

When shooting photography, we express our brand's stories through three primary types of photos: lifestyle, context, and studio.

A group of four friends are taking a selfie together, smiling and enjoying each other's company. One person is holding the camera, while the others lean in close. They are dressed in casual, colorful clothing, including a red sports jersey, a blue and green jacket, and a peach-colored top. The background is plain white, putting full focus on their joyful expressions and vibrant outfits.

Types

Our three image types vary in focus, ranging from a primary focus on the subject to incorporating broader contextual elements around them. These levels allow us to maximize storytelling and craft narratives around people, passions, and products.

A person is lounging on a tan leather chair, holding a book partially covering their face. They are dressed casually in green pants, a white top, and socks. The setting includes a pink ottoman, a wooden cabinet, a green plant, and a side table with a drink and books, creating a relaxed and cozy atmosphere.

Lifestyle

Zoom out to show subjects in a wider setting.

A neatly arranged collection of items is displayed on a marble surface. It includes a red leather wallet, a green-faced watch with a brown strap, a gold bracelet, a gold ring, a necklace, a notebook with a pen, and a woven handbag with leather trim. A pair of hands is seen reaching into the handbag.

Context

Focus on the subject within real-life placement and use.

A person with bleached blonde hair, wearing a light long-sleeve shirt and beige pants, is walking alongside three colorful bearbricks. The bearbricks are designed with distinct patterns and colors, creating a playful and whimsical scene against a plain white background.

Studio

Remove context to focus entirely on the subject.

Lifestyle

Lifestyle photos show our customers and products in real environments. This creates full immersion into the world around products—with its people, culture, and spaces.

A person is lounging on a tan leather chair, holding a book partially covering their face. They are dressed casually in green pants, a white top, and socks. The setting includes a pink ottoman, a wooden cabinet, a green plant, and a side table with a drink and books, creating a relaxed and cozy atmosphere.
The image captures a lively, indoor gaming scene at home where a woman with vibrant pink hair, is laughing and holding cards in her hand, engaging in a playful card game with a man whose back is to the camera. The table is scattered with more cards and game pieces, and a bowl of popcorn adds to the casual, fun atmosphere.

Narrative-grounded

Products and settings create stories. Convey authentic and intentional storytelling by capturing genuine moments, expressions, and imperfections.

Two people stand close together in a room filled with cardboard boxes. One is wearing a grey "Northwestern" sweatshirt and a blue beanie, while the other is dressed in a beige jumpsuit. The background features a brick wall and a clothing rack with various garments, suggesting a casual and industrious setting.

Aspirational and real

Showcase sets within authentic environments that extend the story and reflect real-life scenarios in a relatable yet aspirational way.

Two people are playing basketball on an outdoor court. One, wearing a yellow jacket and green shorts, is defending against the other, who is dribbling the ball while wearing a brown sleeveless shirt and multicolored shorts. The court is surrounded by a fence and greenery.

Dynamic scenes

Capture dynamic scenes that offers a glimpse into the lives of individuals in their element, using our products, deeply immersed in their passions, being real, not taking oneself too seriously and living and sharing your story.

Context

Context zooms in on a product within its environment to show real-world placement and use.

A neatly arranged collection of items is displayed on a marble surface. It includes a red leather wallet, a green-faced watch with a brown strap, a gold bracelet, a gold ring, a necklace, a notebook with a pen, and a woven handbag with leather trim. A pair of hands is seen reaching into the handbag.
Three smartphones (Google, Apple, and Samsung) are placed on a tan leather surface alongside a set of keys. A hand with black nail polish and gold rings is reaching for the iPhone.

Staging

Always show details of the product that are unique and desirable. Opt to show products within real environments that resonate and speak to passion of our community.

A woman taking a photo of a pair of shoes on top of a stacked of shoe boxes from different companies.

Product placement

Ensure there is a clear focal point on the product in each frame, and intentionality in the use of negative space. Products should not be overshadowed by other elements, ensuring adequate brand visibility at all times.

An older woman is enjoying a virtual reality experience, wearing a VR headset. She is dressed in a white jacket over a blue and white striped shirt, smiling with excitement. The background shows a cozy room with bookshelves and a brick wall.

Simplified composition

Streamline set styling, elements, and overall composition and simplify to only what is necessary to tell the product story.

Studio

Studio removes all distractions and focuses completely on a product or person. It’s clean and minimal, allowing the subject to shine.

A person with bleached blonde hair, wearing a light long-sleeve shirt and beige pants, is walking alongside three colorful bearbricks. The bearbricks are designed with distinct patterns and colors, creating a playful and whimsical scene against a plain white background.
A collector stands among two pedestals with rare sport memorabilia collectibles around them. They stand in front of a red seamless background.

Narrative-driven sets

Narrative brings forth the humanity behind the product, telling stories through creative styling, set design, and art direction that evoke real-life scenarios in an aspirational yet real way.

The image features a person holding a luxury Gucci bag, prominently displaying a distinctive logo pattern with green and red stripes. The person is also wearing a chic mustard yellow coat against a blue backdrop.

Color and texture

We naturally incorporate eBay's brand colors into our backgrounds, outfits, and styling. We harmonize the products, outfits, and props with the backgrounds to create contrast or tone-on-tone effects and show our brand presence naturally and organically.

An old baseball jersey and a yellow cap rest on the back of a wooden chair. The wooden chair is on top of a red decorated rug on a yellow seamless background.

Set props

Styling props humanize products, giving them personality and elegance without overshadowing them. The way products are styled speaks as much as the products themselves. They should be real, relatable items that naturally complement the product's story.

Listing imagery

Apart from photos shot in-house, it's also possible to use photos that sellers upload to their product listings on eBay, known as listing images. These pictures are essential for presenting the product and influencing prospective buyers' decisions to buy. Only use images from a listing on eBay, provided by a partnering brand, from approved stock image sites, or from an eBay photoshoot. Learn how to use these types of assets in Listing imagery.

The image showcases three electronic products on sale: Bose earbuds at 25% off, an Apple iPhone at 40% off, and a Google Pixel smartphone at 25% off. Each product is displayed on a card with a heart icon, indicating a favorite or liked item.
The image features a modern a beige fabric dining chair with a minimalist design against a white seamless backdrop.

High-fidelity

Product images should convey the item's quality and details accurately, depicting its true condition and colors.

A pair of black Skullcandy over-ear headphones with a sleek design is shown. The headphones feature the Skullcandy logo on the ear cup and have buttons for controls on the side.

Product angles

Opt for orthographic product angles for their adaptability and scalability across various designs. Use dynamic angles when showcasing the product as the focal point.

The image displays a cozy knitted sweater in shades of grey.

Continuous lighting

Choose well-illuminated listing images captured with soft, diffused lighting, ensuring that all product features are clearly depicted in true-to-life colors.

Resources

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo
  • Updated examples and guidance across types
  • Added section for listing imagery