Image types

When shooting photography, we express our brand's stories through three primary types of photos: lifestyle, context, and studio.

A group of four friends are taking a selfie together, smiling and enjoying each other's company. One person is holding the camera, while the others lean in close. They are dressed in casual, colorful clothing, including a red sports jersey, a blue and green jacket, and a peach-colored top. The background is plain white, putting full focus on their joyful expressions and vibrant outfits.

Types

Our three image types vary in focus, ranging from a primary focus on the subject to incorporating broader contextual elements around them. These levels allow us to maximize storytelling and craft narratives around people, passions, and products.

Lifestyle

Lifestyle photos show our customers and products in real environments. This creates full immersion into the world around products—with its people, culture, and spaces.

Context

Context zooms in on a product within its environment to show real-world placement and use.

Studio

Studio removes all distractions and focuses completely on a product or person. It’s clean and minimal, allowing the subject to shine.

Listing imagery

Apart from photos shot in-house, it's also possible to use photos that sellers upload to their product listings on eBay, known as listing images. These pictures are essential for presenting the product and influencing prospective buyers' decisions to buy. Only use images from a listing on eBay, provided by a partnering brand, from approved stock image sites, or from an eBay photoshoot. Learn how to use these types of assets in Listing imagery.

Resources

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo
  • Updated examples and guidance across types
  • Added section for listing imagery