Our motion

Our motion system is an extension of ourselves and our interactions with the world. When used successfully, motion creates effortless experiences that tell meaningful stories for both product and brand.

Motion

Thoughtfully incorporating physical motion into both product and marketing experiences creates a better connection with users. Consistent, purposeful motion establishes hierarchy and elevates our brand expression by guiding and exciting our customers as they interact with eBay.

Tenets

Video description: A 3-second animation shows a greyscale circle that has a fluid moving popup coming from the bottom with a button.

Purposeful

As an additive storytelling element, motion can guide users through a narrative when used confidently and with intention.

Video description: A 3-second animation shows gray placeholder shapes and a circle.

Complementary

Motion always complements the design—all motion and visual elements in a composition should agree with one another.

Video description: A 1-second animation of three grayscale squares in a diagonal pattern.

Natural

People are at the core of everything we do. Our motion has natural weight and movements that are effortless to watch and evoke a sense of familiarity.

Resources

Motion tokens
Learn about our motion tokens.