Visual tone
eBay's illustration tone authentically captures customer experiences and graphically communicates their products, passions, and communities.
Textural
Texture adds depth, character, and a tactile feel to our visual language. It amplifies our storytelling and helps create differentiated and memorable brand moments.
Narrative-driven
Illustrations bring our brand to life by meaningfully conveying ideas and feelings. As a storytelling tool, they are intentional—not decorative—and communicate with customers in resonant ways.
Inclusive
We’re proud of the global diversity of our marketplace and sensitive to representation. Our illustrations are mindful of cultural nuances and consciously inclusive when illustrating objects, landscapes, traditions, and details.
