Visual tone

eBay's illustration tone authentically captures customer experiences and graphically communicates their products, passions, and communities.

A person with curly hair, wearing a purple vest over a white shirt, is smiling while looking at their phone. Surrounding them are images of an orange sandal, a floor lamp with a white shade and wooden tripod legs, a vinyl record with a woman singing on the cover, and a white star-like symbol. The background is yellow.

Characteristics

Our illustrations are textural, relatable, narrative-driven, and culturally sensitive.

Textural

Texture adds depth, character, and a tactile feel to our visual language. It amplifies our storytelling and helps create differentiated and memorable brand moments.

A postal worker in a blue uniform and cap is riding a bicycle, carrying several eBay-branded packages secured with red straps on both the front and rear of the bike. The background is blue.

Relatable

Our illustrations evoke emotion and spark connection. Visually, this manifests as reflecting our global community, celebrating inclusivity, and capturing the wonderfully imperfect nature of what it means to be human.

A group of four diverse people is standing together against an orange background. The person on the left has long curly hair and is wearing a purple outfit. Next to them is a person with short blonde hair, glasses, and a white turtleneck. The third person is smiling and wearing an orange and white sports jersey with the number 12. The person on the right has short blonde hair and is wearing a green and black jacket over a white hoodie.

Narrative-driven

Illustrations bring our brand to life by meaningfully conveying ideas and feelings. As a storytelling tool, they are intentional—not decorative—and communicate with customers in resonant ways.

Two people are driving in a yellow car with a white roof box on top. They are both smiling and raising their hands in excitement. The background is green.

Culturally sensitive

We’re proud of the global diversity of our marketplace and sensitive to representation. Our illustrations are mindful of cultural nuances and consciously inclusive when illustrating people, landscapes, traditions, and details.

Two people are standing and talking. The person on the left has pink hair and is wearing a green tracksuit. The person on the right has short dark hair and is wearing a green hoodie and blue pants. Between them is an image of a polo shirt with the word "Sold" underneath. The background is light blue.

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo
Dec, 2023
  • Page created