Typography in motion

Our typography in motion allows us to tell our stories in an even more dynamic way. We use animated type to convey our message, while never taking emphasis away from the products or imagery.

Headlines

Headlines are one of the most prominent pieces of content we have to tell rich, authentic stories that resonate with our customers.

Energetic

To capture the ethos of our brand and product, our headline animation is spirited and upbeat. It cuts on word by word, and you can vary the timing to emphasize certain words.

Video description: A 3-second video shows a garage full of collectible cars and motorcycles. A woman wearing all denim walks a red motorcycle to the right of the screen while fun white text pops in word by word reading “The places for things people love.”.

Gentle

We provide an alternative line-by-line animation for moments that require a more emotional tone.

Video description: A 3-second video shows a close up of a woman working under the hood of a car at dusk. She is wiping the engine with a yellow cloth and the words “The place for things people love.” gently animates on the screen line by line in white text.

Interstitials

These interstitial title elements are designed to be flexible enough to work in many different contexts. As you construct these, be sure to follow all the previously outlined typographic and motion considerations.

Video description: A 5-second video shows a tan and dark brown patterned Prada handbag on a sage green velvet armchair in front of a tone on tone green patterned wallpaper. The image moves to the right and zooms out in a card layout while 2 other lifestyle images of women holding handbags stack in behind it. The last image fills more than half of the bright green background and fixes itself in the upper right side. The headline “Tips from top eBay sellers” is stacked in a dark green type in the upper left corner. The subtitle “Episode 3” is in the lower left corner across the ebay logo in the lower right corner, both in dark green.

Video description: A 5-second full screen video shows a man sitting in a chair on a photography set between a large speaker and a big floor plant. He is causally laughing and crossing his legs while leaning on the speaker. The video zooms out and moves to the upper right corner filling over half the screen. The background is yellow and the headline “Tips from top eBay sellers” in dark brown stacks line by line in the upper left corner. The subtitle “Episode 3” is in the lower left corner and across from it is the ebay logo. The video plays the entire time without interruption as the screen moves around and positions itself with the text.

Lower third

Identify subjects with a lower third on their first appearance. Leave the lower third on for a comfortable read, then fade it out. If time is tight, cut the lower third off with the shot.

Video description: A 4-second full screen video shows a young man with a hat and graphic t-shirt standing on a sidewalk looking straight into the camera. A white text title appears in the lower left hand corner that reads “Richard James” with “SourcedVTG on eBay” below. It fades out after a few seconds.

Captions

Captions are included in our toolkit for when embedding is required, but you should always use the native caption options when they’re available.

Video description: A 6-second video shows a man in a hat walking to and sitting down at his desk. There is a monitor that displays graphic designs in front of a large industrial window. “Lorem ipsum” captions appear on the bottom of the screen in white. The captions continue as the scene changes to a closeup side portrait of the man working.

Resources

Typography
Learn how to use our typography across product and marketing applications.