Typography in motion

Our typography in motion allows us to tell our stories in an even more dynamic way. We use animated type to convey our message, while never taking emphasis away from the products or imagery.

Headlines

Headlines are one of the most prominent pieces of content we have to tell rich, authentic stories that resonate with our customers.

Energetic

To capture the ethos of our brand and product, our headline animation is spirited and upbeat. It cuts on word by word, and you can vary the timing to emphasize certain words.

Video description: A 3-second video shows a garage full of collectible cars and motorcycles. A woman wearing all denim walks a red motorcycle to the right of the screen while fun white text pops in word by word reading “The places for things people love.”.

Gentle

We provide an alternative line-by-line animation for moments that require a more emotional tone.

Video description: A 3-second video shows a close up of a woman working under the hood of a car at dusk. She is wiping the engine with a yellow cloth and the words “The place for things people love.” gently animates on the screen line by line in white text.

Interstitials

These interstitial title elements are designed to be flexible enough to work in many different contexts. As you construct these, be sure to follow all the previously outlined typographic and motion considerations.

Video description: A 5-second video shows a tan and dark brown patterned Prada handbag on a sage green velvet armchair in front of a tone on tone green patterned wallpaper. The image moves to the right and zooms out in a card layout while 2 other lifestyle images of women holding handbags stack in behind it. The last image fills more than half of the bright green background and fixes itself in the upper right side. The headline “Tips from top eBay sellers” is stacked in a dark green type in the upper left corner. The subtitle “Episode 3” is in the lower left corner across the ebay logo in the lower right corner, both in dark green.

Lower third

Identify subjects with a lower third on their first appearance. Leave the lower third on for a comfortable read, then fade it out. If time is tight, cut the lower third off with the shot.

Captions

Captions are included in our toolkit for when embedding is required, but you should always use the native caption options when they’re available.

Resources

Change log

DateNotes
Jun, 2024
  • Created with eBay Evo