Our logo

Our logo is the colorful signature we put out into the world. It symbolizes who we are, unites our past and future, and represents our diverse global community.

Video description: A 15-second video shows the eBay 4-color rectangle tag animation wipes into the eBay logo on a white background. The background transitions to black with a white logo on top. The background then wipes to a photograph of a woman in front of a green background with a white logo over her. The photograph of the woman scales down and transitions center frame into a UI screen, surrounded by colorful marketing layouts on the left and right also in screens. The screens transition off to a photograph of a person on a green couch holding a phone with the eBay home tab opened. Images stack on top and tote bags and beanies transition on with the eBay logo. Images continue to overlap and transition to a wall with 3 posters, and a person opening a box with a large eBay logo on the side. The ending in the same tag animation to the eBay heritage as the start.

Identity

The eBay logo is iconic. Its form has evolved over the years, but it still epitomizes our brand, community, and marketplace. The range of color represents the diversity of our community, the range of our products, and the inclusivity of our global platform.

Clear space

Clear space is the required amount of space around a logo to maximize its visibility and impact. To determine the minimum clear space, reference the logo's x-height when placing it in layouts or by neighboring elements. The x-height is measured from the type’s baseline to the top of flat lowercase letters, like the letters x, y, and z.

Size

We define the recommended size of the logo based on its clear space. The logo’s clear space and layout’s margin should both be 5% of the shortest length of the layout. For example, if the length of the layout is 1024px, then the logo's clear space and layout's margin should be ~51px.

For additional details on calculating margins and setting up the layout, please visit Layout in marketing.

Scalability

When scaling the logo, always ensure the legibility is not compromised.

Minimum size

On screen:
Logo height is 24px

In print:
Logo height is 0.25 in

Placement

Typically, we place the logo in the bottom-right and bottom-left corners of the layout. The top-right, top-left, and center positions are also available placements if the layout or composition calls for it.

Containers

We like our logo to feel boundless, but there are times—like on social media—when it must live within a container. Remember that some sites add extra padding to an uploaded image, so make sure that what you see still adheres to our guidelines: a centered logo with plenty of clear space. When a container is small, use a white logo on a dark color background to maximize legibility.

Favicon

Our favicon is the visual shorthand expression for eBay across our websites. It’s legible across light and dark modes for popular browsers. The favicon should only be used for web and not for native app tiles. Access our favicon in Tools & resources.

Avatar

There are 2 approaches for how eBay is visually represented through its avatar—on platform and off platform.

On platform

For anything on eBay's platform or internal channels, we use our favicon to represent eBay.

Off platform

For anything off eBay's platform like social channels, we use our heritage logo. This ensures brand equity and clear representation of eBay.

Brand partnerships

For brand partnerships, we display both our logo as well as our partner's and separate the two logos with an "X" on graphic devices. Space between each logo and the “X” is half of eBay’s logo clear space. When sizing the logos, start with the eBay logo, then optically size and center the partner logo for visual balance.