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Our illustrations

We use illustrations to enhance our storytelling and create a bridge between our product language and lifestyle-focused imagery.

Various items against a green background: a lamp, a camera, a pair of sneakers, an autographed basketball, a rabbit figurine, a wristwatch in a box, and a handbag.

Approach

Our illustration approach expresses authentic connection and relatability. Grounded in texture and narrative, our illustration style educates, celebrates, and guides our users throughout the product experience. We use a single illustrator named Mason London for all of our illustrations.

Level of focus

We have three types of illustrations—motifs, compilations, and scenes—to express the diverse range of subjects within our product ecosystem.

Three brown cardboard boxes with the eBay logo are stacked together. One box is open at the top.

Motif

A simple visual of a small number of objects and/or people that are isolated from context

A postal worker in a blue uniform and cap is riding a bicycle, carrying several eBay-branded packages secured with red straps on both the front and rear of the bike.

Compilation

A more complex composition of many objects and/or people that are isolated from context

A person is lying on an orange sofa, using a laptop displaying the eBay website. The room includes a bicycle, plants, a white cat stretching on the floor, and a coffee table with books and a drink. There are shoe boxes in the corner and a poster on the wall in the background.

Scene

A complete, immersive graphic depicting objects and/or people within a setting or context

Motif

Motifs bring notional concepts to life in quick and easy-to-understand visuals.

An orange and black coffee maker with a glass carafe filled with coffee.
A wristwatch with a dark face and metal band is displayed on a yellow cushion inside an open black box.

Compilation

Compilations tell more complete conceptual stories—they help users understand a range of objects more clearly.

An orange and black coffee maker with a glass carafe, a white table lamp with a colorful base, and a white pillow are arranged together.
A brown handbag with white straps, a white and lime green high-top sneaker, and a wristwatch with a dark face displayed in an open black box are arranged together.

Scene

Scenes should depict objects and/or people in a real, immersive environment or moment in time.

A person is lying on an orange sofa, using a laptop displaying the eBay website. The room includes a bicycle, plants, a white cat stretching on the floor, and a coffee table with books and a drink. There are shoe boxes in the corner and a poster on the wall in the background.
A black jacket is hanging on a window frame. Below it is a potted plant next to several stacked shoe boxes. Nearby, there is a pink bicycle leaning against the wall. Two pendant lights hang from the ceiling, and a poster featuring a woman’s portrait is on the wall.

Illustration types

All illustrations in our Illustration library have been licensed for global use across eBay products and services. Within the library, you can download the illustrations on white or other approved color backgrounds and use them as needed in product, advertising or trade contexts. These are the only illustrations approved for eBay use, do not make your own or try to mimic the style. If you need an illustration that doesn’t exist In the library, reach out to the OneExperience (OX) team or sign up for office hours.

Buying & selling

These illustrations portray our core buying and selling experiences like browsing, shipping, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Buying & Selling Illustrations in the Illustration Library.

6 distinct illustrations highlighting buying and selling: A person happily looking at their phone with various collectible items floating around them. A person packing a box with eBay branding and tape. A globe with a package traveling from the US to another location. Two people exchanging a pair of sunglasses, indicating a sale. A delivery person on a bicycle with packages marked "eBay." A person sitting and browsing items on their phone, thinking about shoes, a bike, and a tent.

People & Enthusiasts

These illustrations portray our vibrant community of enthusiast buyers and sellers in various contexts. Find the Figma components with color variations and ZOOM URL’s for People & Enthusiast Illustrations in the Illustration Library.

6 distinct illustrations highlighting enthusiasts and people: A person sitting and inspecting an item they received from eBay. A person looking at their phone with various items like sandals and a lamp floating around them. A person photographing a pair of sneakers with a stack of shoe boxes beside them. A person in a hijab happily opening an eBay package. A diverse group of friends posing together. A person sitting on tires, holding a wrench, and smiling.

Null states

These illustrations portray our vibrant community of enthusiast buyers and sellers in various contexts. Find the Figma components with color variations and ZOOM URL’s for Null States in the Illustration Library.

6 distinct illustrations highlighting null states: A person in cycling gear is fixing a bicycle, with a wheel detached and placed on the ground. A person is peeking through a hole in the ceiling, only the upper body visible with her hand by her eyes hinting she is searching in the distance. A mailbox with a bird perched inside it. A notepad with sketches of a gaming controller and a package, both checked off with a red pencil. An empty clothing rack with several hangers. A person in an orange and white outfit is holding a TV antenna next to an old-fashioned TV displaying static.

Personalization

These illustrations were made for eBay’s personalized saved size feature and depict things like saving shoe, watch, fashion, and jewelry sizes. Find the Figma components with color variations and ZOOM URL’s for Personalization Illustrations in the Illustration Library.

4 distinct illustrations highlighting personalization: A woman in a patterned shirt is measuring a green jacket with a yellow tape measure. A pair of hands with tattoos and pink nail polish is holding a ring. A blue and yellow sneaker is displayed in an open shoebox labeled "9 M." A silver wristwatch is being measured with digital calipers, displaying "40" on the screen.

Ads program

These illustrations describe the 3 tiers of eBay’s advertising promotions. Find the Figma components with color variations and ZOOM URL’s for Ads Program Illustrations in the Illustration Library.

4 distinct illustrations highlighting ads program: A person in a red hoodie carries a box next to an advertisement for green roller skates with a 14% growth chart. Three table lamps in different styles, with one in the center having 2.1k likes above it. A view of an eBay search page showing different clothing items. A person in a basketball jersey stands in front of an advertisement for a signed basketball, with various sliders and a 10.6% growth chart.

Bidding & celebration

These illustrations portray emotional buying and selling moments on eBay including bidding, winning or losing an auction, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Bidding & Celebration Illustrations in the Illustration Library.

4 distinct illustrations highlighting bidding & celebration: Two people are sitting at a laptop with eBay on the screen, smiling and drinking from a mug. A person in a blue jacket is running and pointing at a small motorcycle on a piece of paper in the sky. A green chair with a table tennis paddle and ball placed on it. A person is unboxing items from eBay-branded boxes, holding up an orange and black item tape dispenser.

Scenes

These illustrations portray full, immersive environments. Find the Figma components and ZOOM URL’s in the Illustration Library.

3 distinct illustrations highlighting scenes: A person lies on an orange sofa with a laptop displaying eBay. The room includes a bicycle, plants, a white cat, and various items like books, a coffee table, and a poster on the wall. A person is working on a yellow car in a garage filled with shelves of auto parts and tools. A person sitting on the floor is opening an eBay box and holding a "Stunt Bike" toy set. The room has bookshelves, toys, plants, and large windows.

Categories

These illustrations depict important categories on eBay including motors, electronics, fashion, home and collectibles.

8 distinct illustrations highlighting the motors category: A woman in a pink sweater is looking at her phone next to a calendar showing Tuesday the 22nd, Wednesday the 23rd, and Thursday the 24th. A brake disc and caliper. A person in a blue jumpsuit is working under the hood of a white car, with tires and an eBay box nearby. A woman in overalls and red boots is sitting on a stack of tires, holding a wrench. A green motorcycle helmet. A red car is elevated on a lift in a garage with tires, a brake disc, and eBay boxes below. A stack of tires with one tire lying flat in front. Two people are in a yellow car, one driving and the other celebrating.

Motors

Find the Figma components with color variations and ZOOM URL’s for Motors Illustrations in the Illustration Library.

6 distinct illustrations highlighting the electronics category: A smart speaker. A handheld gaming console. A retro gaming console. A laptop. A digital camera. A green handheld gaming device with a screen displaying "YAY" and pixelated coins.

Electronics

Find the Figma components with color variations and ZOOM URL’s for Electronics Illustrations in the Illustration Library.

6 distinct illustrations highlighting the fashion category: A white roller skate with orange wheels. A brown handbag with white straps. A wristwatch with a dark face in an open black box with a lime green cushion. A purple sports jersey with a white collar and pocket. A pair of black sunglasses. A white and blue sneaker.

Fashion

Find the Figma components with color variations and ZOOM URL’s for Fashion Illustrations in the Illustration Library.

6 distinct illustrations highlighting the home category: A blue and orange kettle. A pink tent. A table lamp with a white shade and a colorful base. A floor lamp with a white shade and wooden tripod legs. An orange and black coffee maker with a glass carafe. A white pillow.

Home

Find the Figma components with color variations and ZOOM URL’s for Home Illustrations in the Illustration Library.

6 distinct illustrations highlighting the collectibles category: A comic book with a superhero on the cover. A signed basketball with various doodles. A person crouching taking a photo with their phone of a toy car in a box nearby. A toy rabbit wearing a blue coat and scarf. A stack of baseball cards. A vinyl record with an album cover featuring a singing woman.

Collectibles

Find the Figma components with color variations and ZOOM URL’s for Collectibles Illustrations in the Illustration Library.

Illustration requests

We regularly update the illustration library as new illustrations become available. To discuss new illustration needs, bespoke coloring, custom compositions, or animations, reach out to the OneExperience (OX) team or sign up for office hours. Do not create your own illustrations.

A cartoon figure with large red eyes stands in the center. To the left is an orange basketball with black markings and signatures. To the right is a green handheld gaming device with a screen displaying the word "YAY" and some pixelated coins. A white star-like symbol is also visible in the top left quadrant. The background is purple and several of the icons have graphic selection frame controls around them as if they are about to be positioned.

Resources

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo
  • Added personalization, ads program, bidding & celebration, and scenes illustration groups
Dec, 2023
  • Page created