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Our illustrations

We use illustrations to enhance our storytelling and create a bridge between our product language and lifestyle-focused imagery. We regularly update the illustration library as new illustrations become available. To discuss bespoke coloring or custom compositions, reach out to the OneExperience (OX) Brand team or sign up for office hours. Do not create your own illustrations.

Various items against a green background: a lamp, a camera, a pair of sneakers, an autographed basketball, a rabbit figurine, a wristwatch in a box, and a handbag.

Approach

Our illustration approach expresses authentic connection and relatability. Grounded in texture and narrative, our illustration style educates, celebrates, and guides our users throughout the product experience. We use a single illustrator named Mason London for all of our illustrations.

Level of focus

We have two types of illustrations—motifs and compilations to express the diverse range of subjects within our product ecosystem.

Motif

Motifs are simple visuals with a small number of objects that are isolated from context. They bring notional concepts to life in quick and easy-to-understand visuals.

An orange and black coffee maker with a glass carafe filled with coffee.
A wristwatch with a dark face and metal band is displayed on a yellow cushion inside an open black box.

Compilation

Compilations are a more complex composition of multiple objects that tell more complete conceptual stories—they help users understand a range of objects more clearly.

An orange and black coffee maker with a glass carafe, a white table lamp with a colorful base, and a white pillow are arranged together.
A brown handbag with white straps, a white and lime green high-top sneaker, and a wristwatch with a dark face displayed in an open black box are arranged together.

Illustration types

All illustrations in our Illustration library have been licensed for global use across eBay products and services. Within the library, you can download the illustrations on white or other approved color backgrounds and use them as needed in product, advertising or trade contexts. These are the only illustrations approved for eBay use, do not make your own or try to mimic the style. If you need an illustration that doesn’t exist In the library, reach out to the OneExperience (OX) team or sign up for office hours.

Buying & selling

These illustrations portray our core buying and selling experiences like browsing, shipping, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Buying & Selling Illustrations in the Illustration Library.

Mobile and Desktop Seller pages are shown. On mobile, a full sheet is displayed with a You’ve leveled up! message. An illustration of green handheld gaming device with grey buttons sits on a neutral grey background. The screen on the gaming device shows three copper coins with the word ‘YAY’ written in white on top of the coins, all on a blue background. 
On desktop, a modal is shown with the same illustration.

Null states

These illustrations portray our vibrant community of enthusiast buyers and sellers in various contexts. Find the Figma components with color variations and ZOOM URL’s for Null States in the Illustration Library.

Empty state in the Favorites tab on mobile. The illustration featured is a white trading card of a soccer player. The empty state sits on a white background with text in black that reads “No favorites (yet)”, and a blue CTA button sitting below the illustration.

Personalization

These illustrations were made for eBay’s personalized saved size feature and depict things like saving shoe, watch, fashion, and jewelry sizes. Find the Figma components with color variations and ZOOM URL’s for Personalization Illustrations in the Illustration Library.

eBay home screen with a “Save your sizes” module that has an illustration of a shoe in a shoe box and a blue call to action button that says, “Save sizes”.

Ads program

These illustrations describe the 3 tiers of eBay’s advertising promotions. Find the Figma components with color variations and ZOOM URL’s for Ads Program Illustrations in the Illustration Library.

Listing flow screen on mobile with a “Promote your listing” option that features an illustration of three lamps. The middle lamp has a pill floating above it with the text, “2K” and a red heart next to it. The illustration sits on a bright green background.

Bidding & celebration

These illustrations portray emotional buying and selling moments on eBay including bidding, winning or losing an auction, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Bidding & Celebration Illustrations in the Illustration Library.

A full screen modal on mobile featuring an illustration at the top of the page of a green chair with two bidding paddles. One paddle is sitting ont he chair and one on the ground. Text below the illustration says, “Auction ended”.

Categories

These illustrations depict important categories on eBay including motors, electronics, fashion, home and collectibles.

Motors

Find the Figma components with color variations and ZOOM URL’s for Motors Illustrations in the Illustration Library.

A full screen modal on mobile asking to confirm your vehicle. Three different vehicles are presented with the middle one receiving a checkmark.

Electronics

Find the Figma components with color variations and ZOOM URL’s for Electronics Illustrations in the Illustration Library.

A full screen modal on mobile that says, “What are you into?” at the top with masonry grid of illustrations on colored backgrounds below that are category selectors. Categories are “Cameras, headphones, phones and speakers”. Each have their own illustration specific to the category.

Fashion

Find the Figma components with color variations and ZOOM URL’s for Fashion Illustrations in the Illustration Library.

“Your sizes” page in MyeBay showing 3 clickable cells. Each cell has a square illustration on the left with text and a chevron icon on the right. “Clothing” has a t-shirt illustration on teal background, “Shoes” has a shoe illustration on orange background, and “Accessories” has a watch illustration on yellow background.

Home

Find the Figma components with color variations and ZOOM URL’s for Home Illustrations in the Illustration Library.

The “Home & Garden” page on mobile featuring a horizontally scrolling “Categories” module at the top of the page with square illustrations that lead to individual destinations. “Decor” is a lamp with blue background, “Kitchen” is a coffee maker on a teal background, and “Tech” is a speaker on a yellow background.

Collectibles

Find the Figma components with color variations and ZOOM URL’s for Collectibles Illustrations in the Illustration Library.

The “Collectibles” page on mobile featuring a light gray card with a square illustration of a comic book on a blue background on the left. To the right of the illustration there is a title that says “Comics 101” and a call to action button that says, “View guide”.

Illustration requests

We regularly update the illustration library as new illustrations become available. To discuss new illustration needs, bespoke coloring, custom compositions, or animations, reach out to the OneExperience (OX) team or sign up for office hours. Do not create your own illustrations.

A cartoon figure with large red eyes stands in the center. To the left is an orange basketball with black markings and signatures. To the right is a green handheld gaming device with a screen displaying the word "YAY" and some pixelated coins. A white star-like symbol is also visible in the top left quadrant. The background is purple and several of the icons have graphic selection frame controls around them as if they are about to be positioned.

Resources