Our illustrations

We use illustrations to enhance our storytelling and create a bridge between our product language and lifestyle-focused imagery. We regularly update the illustration library as new illustrations become available. To discuss bespoke coloring or custom compositions, reach out to the OneExperience (OX) Brand team or sign up for office hours. Do not create your own illustrations.

Various items against a green background: a lamp, a camera, a pair of sneakers, an autographed basketball, a rabbit figurine, a wristwatch in a box, and a handbag.

Approach

Our illustration approach expresses authentic connection and relatability. Grounded in texture and narrative, our illustration style educates, celebrates, and guides our users throughout the product experience. We use a single illustrator named Mason London for all of our illustrations.

Level of focus

We have two types of illustrations—motifs and compilations to express the diverse range of subjects within our product ecosystem.

Motif

Motifs are simple visuals with a small number of objects that are isolated from context. They bring notional concepts to life in quick and easy-to-understand visuals.

Compilation

Compilations are a more complex composition of multiple objects that tell more complete conceptual stories—they help users understand a range of objects more clearly.

Illustration types

All illustrations in our Illustration library have been licensed for global use across eBay products and services. Within the library, you can download the illustrations on white or other approved color backgrounds and use them as needed in product, advertising or trade contexts. These are the only illustrations approved for eBay use, do not make your own or try to mimic the style. If you need an illustration that doesn’t exist In the library, reach out to the OneExperience (OX) team or sign up for office hours.

Buying & selling

These illustrations portray our core buying and selling experiences like browsing, shipping, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Buying & Selling Illustrations in the Illustration Library.

Null states

These illustrations portray our vibrant community of enthusiast buyers and sellers in various contexts. Find the Figma components with color variations and ZOOM URL’s for Null States in the Illustration Library.

Personalization

These illustrations were made for eBay’s personalized saved size feature and depict things like saving shoe, watch, fashion, and jewelry sizes. Find the Figma components with color variations and ZOOM URL’s for Personalization Illustrations in the Illustration Library.

Ads program

These illustrations describe the 3 tiers of eBay’s advertising promotions. Find the Figma components with color variations and ZOOM URL’s for Ads Program Illustrations in the Illustration Library.

Bidding & celebration

These illustrations portray emotional buying and selling moments on eBay including bidding, winning or losing an auction, and selling an item. Find the Figma components with color variations and ZOOM URL’s for Bidding & Celebration Illustrations in the Illustration Library.

Illustration requests

We regularly update the illustration library as new illustrations become available. To discuss new illustration needs, bespoke coloring, custom compositions, or animations, reach out to the OneExperience (OX) team or sign up for office hours. Do not create your own illustrations.