Let’s take a pic! Whether we’re showcasing products or showing off our enthusiasts, our photography authentically captures our community in their elements, on their terms, and with their passions in clear focus. We want to reflect everyday, real-life moments to create genuine connection, so we capture our content out in the world or in studio environments—not manicured sets.
Our approach highlights the joy of our community’s everyday eccentricities, passions, and treasures with authentic lifestyle and studio imagery.
The stories we strive to tell reflect everyday, real-life moments, with an emphasis on what creates genuine community and connection. To illustrate an authentic experience, we capture these moments out in the world or in studio environments, not in manicured sets.
We are proud of the global diversity within our marketplace and are committed to visually representing it in ways that celebrate intersectional identities. Our photography is mindful of cultural nuances, unique lifestyles, visible and invisible disabilities, and a range of ages, ethnic backgrounds, and gender expressions to create a broad representation of our community.
By elevating everyday moments, we reveal layers of unique character and emotional depth. We reinforce our connection with our community of enthusiasts by reflecting their passions.
We play with light, contrast, color, and styling to vividly portray individuals from all backgrounds and abilities immersed in their passions while organically using our products and sharing moments together. We aim to authentically capture diverse body types, ages, and disabilities to reflect an accurate, vivid view of our vibrant community.
Narrative emphasizes personal and shared stories of our community that accompany our products. Our photography should create a familiar, nostalgic feel and capture how our community sees themselves—out in the world exploring their passions and letting their genuine personality shine. We care about providing diverse narratives for connection while reflecting diverse cultural and personal journeys.
You can browse and download our diverse photo library by visiting our asset library.
Video description: A video shows a single studio style image card of a woman with curly black hair and a burgundy dress with a designer handbag. The image pops and 5 more image cards come around it and stack in a shuffle layout diagonally from top left to right. The colorful image cards shuffle so that 5 new image cards appear, it shuffles again and 5 more new ones appear. The cards all stack back down to the lower right image of 3 young people in front of a green background. That image card moves to the center of a catalog grid of brand photos full of of colorful backgrounds. The catalog grid scrolls down one row at a time revealing new image cards at the top.
