Using type in print
We define our type sizes, styles, hierarchy, and layouts differently in print applications than we do in digital applications. Print applications include posters, billboards, packaging, merchandise, and booth design. In print applications, we generally use larger type, smaller letter spacing, and smaller line height, and calculate the sizes based on the size of the logo.
Both the size and weight of our typography contribute to creating clear hierarchy. The type sizes we use in print are calculated based on the logo size as well as the size of the print material. For guidance on how to approach layout for print, see Layout in marketing.
