One system for everyone to love.

eBay Evo is our brand and design system, created so we show up consistently all around the world with the flexibility to strengthen local market relevance.

See what's new

Video description: A 60-second promotional video for eBay's new EVO design system. It shows animated elements of the EVO design system such as typography, icons, colors and user interface elements. There are scenes of a photo studio shoot with groups of smiling people and text overslays that read "a new unified system", "Things.People.Love.", "Inspired by how people discover.", and "Powered by their passions."

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Inspired by how people discover.

Powered by passion.

A woman in leopard print sitting on a lounge chair outside with the text "Got carried away". The search bar has "Animal print" with 1,400,000+ results.

Video description: A 30-second promotional video showcasing the making of marketing and product photography. It shows smiling people enjoying fashion, sports items and collectibles in real life moments or in studio environments with a text overlay that reads "Things.People.Love."

Designed to evolve.

eBay Evo expands our brand and design system to create bold new expressions. Custom illustration, iconography library, proprietary typeface, fully accessible color palette, and story-driven photography help us build a world that feels real, smart, spirited, and dependable.

eBay Evo modernizes our interface to reflect a contemporary aesthetic and user experience. Fully developed in-house, Evo has grown over the past five years into what you see and experience today.

Animated showcase of the Evo design system‘s color palette, displaying a variety of tone-on-tone color chips with Evo foreground and background colors, and “AA” or “AAA” labels showing which level of WCAG contrast rules each chip‘s color combination supports

Real.
Smart.
Spirited.
Dependable.

An illustration of a car up on a lift with parts and eBay boxes below it over a yellow background.

An laptop with an eBay view item page with a shoe. It is placed on a yellow plastic chair.

A mobile screen of the eBay homepage with a banner ad for eBay live.

Designed to scale the world.

A Playbook with tools and rules designed to scale globally and flex locally.