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One system for everyone to love.

eBay Evo is our brand and design system, created so we show up consistently all around the world with the flexibility to strengthen local market relevance.

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Inspired by how people discover.

Examples of brand photos featuring colorful backgrounds and collectibles, jewelry, and fashion items.

Powered by passion.

A woman in leopard print sitting on a lounge chair outside with the text "Got carried away". The search bar has "Animal print" with 1,400,000+ results.
A UI screen featuring a red plastic chair.
A seller card featuring 3 shoes.
Examples of advertising cards featuring colorful backgrounds and collectibles, partnerships, fashion, and motors items.

Video description: A 30-second promotional video showcasing the making of marketing and product photography. It shows smiling people enjoying fashion, sports items and collectibles in real life moments or in studio environments with a text overlay that reads "Things.People.Love."

Designed to evolve.

eBay Evo expands our brand and design system to create bold new expressions. Custom illustration, iconography library, proprietary typeface, fully accessible color palette, and story-driven photography help us build a world that feels real, smart, spirited, and dependable.

  • An illustrated scene of a woman lying down on a bright orange sofa scrolling on her computer. She is in a stylish apartment with a bike, plants, cat, table, and bright blue rug.
  • A large globe icon in a grid over a bright orange background.
  • Market Sans font and a large Aa graphics on a vibrant yellow background.
  • A man sitting in front of sports memorabilia across the back wall.

eBay Evo modernizes our interface to reflect a contemporary aesthetic and user experience. Fully developed in-house, Evo has grown over the past five years into what you see and experience today.

Video description: A 6-second animation of the corner radius of a user interface element being adjusted from 0-16px.

  • Real.
  • Smart.
  • Spirited.
  • Dependable.

Video description: A 6-second looped animation of two people driving a yellow car with a roof storage box. One person is driving, and the other is enjoying the ride with their hand outside the window.

An laptop with an eBay view item page with a shoe. It is placed on a yellow plastic chair.
A large advertisement with a grid of colorful photographs on the right. The eBay logo and the headline "We have things people love" is on the left of the image grid.
A mobile screen of the eBay homepage with a banner ad for eBay live.
A colorful green ad for Authenticity Guarantee with 4 people in fashionable clothes standing next to each other. The headline is "You're the genuine article. So is this."

Designed to scale the world.

A Playbook with tools and rules designed to scale globally and flex locally.