FAQs

Evo Playbook restricted access is only available to approved eBay partners. If your organization has been approved with the necessary agreements on file, you will be granted access.

To sign in, enter your work email in the Partner section of the sign in modal, or at https://playbook.ebay.com/sign-in, and click the "Sign in" button. If it is your first time signing in, you will be prompted to enter your first and last name, and a verification email will be sent to the email you entered. On subsequent logins when needed, you will only need to enter your work email, and click the Sign in button in the verification email that is sent.

If you believe your organization should be an approved partner, or get prompted with a notification about an account not being found during sign in, you can click the Register button found on the sign in page to submit a request form for review. As a requirement, you will need to enter your eBay point of contact and any additional details to help the eBay team review.

For additional questions or support, please reach out on slack to #ask-brand, or on email to brandops@ebay.com.

We strive for WCAG 2.1 Level AA conformance on all eBay products. See the eBay Accessibility Statement to learn more.

Patterns and components defined in the eBay Evo Design System aim to conform to WCAG 2.1 AA by providing an experience that is Perceivable, Operable, Understandable and Robust as defined by the Web Accessibility Initiative (WAI) Working Group of the W3C.

For designers working in Figma, we developed Include, an open-source plug-in to help think through accessibility requirements and annotate them along the way.

Learn more on our Accessibility page, and find specific guidance on each of our Component pages. eBay teams can also reach out to our accessibility Slack channel or sign up for accessibility office hours.

Evo is eBay’s new unified design system–inspired by how people discover, and built to connect our customers with passions. Evo brings eBay’s strategy to life with a cohesive yet adaptable visual brand platform that balances global consistency with local relevance—fostering emotional connections with both new and loyal customers alike.

Evo is the product and brand design language that binds eBay as a global brand. The language helps to modernize our product experience while creating a consistent thread through all of our marketing touch points. The flexible, responsive system creates a unified approach to everything we do, while ensuring relevance for all regions and audiences.

Evo is the foundation for all design and content at eBay, and guidelines can be found here on Playbook, the single source of truth to help you make better, more informed decisions for our product and brand.

The Design System Figma is a living, breathing document that accommodates updates & changes weekly, based on user, domain and design feedback, and our ongoing effort to synthesize previous systems into a unified, modernized and consistent eBay across platforms.

We work continuously with eBayUI and Native Foundations teams to update common components that you see in the Design System. If you are finding a component updated in the Design System, but not yet built as a common component, you can always reach out to #design-system to ask about status or let us know if you need a component prioritized.

Yes! We’ve packaged PowerPoint, Google Slides, and Figma template presentations within Tools & Resources. They may be used internally and for all external engagements. Install our Market Sans font on your device for proper presentation display.

We have two types of icons at eBay: core icons and badges. Learn how we construct them in our Iconography foundation. Check the existing icon library or request a new icon here. Do not alter or edit badges without permission.

Responsive web design offers a more flexible and versatile approach, allowing a single website to adapt to any screen size. All new pages, features and components should align to responsive web design. Learn more with eBay’s Responsive Web Mindset or in the slack channel #responsive-web-design.