Fashion

Fashion at eBay celebrates the enthusiasts’ process of creating their unique style. The aesthetic is a spontaneous and spirited expression bringing in fashion lookbooks which permeate still layouts and video edits. It is a source of inspiration for our audience, bringing them closer to the pieces and the creativity of finding their style.

Fashion vertical principles

Here are 4 bespoke design principles that bring the Fashion vertical to life.

A collage of biking shorts, an Apple Watch, and a pair of Asics sneaker cutout images on a sky background.

Collage and lookbooks

Rooted in fashion magazines and moodboarding, collage captures the community's playful energy.

Video description: A vertical video that starts with a static image of a woman wearing yellow pants and a colorful top in front of a building. Cutouts of different women stack in a collage style. As the women change so do the backgrounds in a ramped up pace.

Dynamic editing

Editing styles—from collage and split screens to rapid match cuts—amplify the feeling of spontaneity.

Three stacked cards of a colorful jacket, pink pants, and a woman wearing the clothing on a pink linen textured background.

Vibrant color

Vivid color pairings help products to stand out and add a playfulness to the overall visuals. It can come through in fabric textures or other product textures.

Video description: A vertical image of a young woman standing next to a yellow sun helium balloon playfully blowing bubbles into the camera. The image wiggles from side to side giving the bubbles and image a 3D effect.

Wiggle cam

Wiggle stereoscopy offers a nostalgic sense of depth and movement, while capturing vivid color of the products and scenes.

Layout

UGC image and stacks

Combine UGC images and stacks for a layered effect. The product texture/material can be featured in a card below the product card.

A full bleed image of a woman wearing a pink leather coat outside with two stacked cards in the upper right corner. The top is a pink leather jacket and below a pink textured card.

Collage

Use collages—static and in motion—to bring the idea of moodboarding and magazine cutouts to life.

All about the texture

Superimpose cards against texturized backgrounds.

A vertical with three product cards stacked on an orange wool textured background. Each card is a full bleed lifestyle image of women wearing wool coats and “Wool coats” in the lower left corner.

Carousel layout

This example starts with a stack of cards, then continues with full-bleed images.

Four slides across. The first slide has two stacked cards on a denim background. The following three slides are full bleed images of women wearing similar denim patchwork jackets with jeans.

Motion

Video description: A vertical video that starts with a static image of a woman wearing yellow pants and a colorful top in front of a building. In the lower left corner “Your vibe, your style.” in yellow appears, changes to black and moves off the screen. Cutouts of different women stack in a collage style. As the women change so do the backgrounds in a ramped up pace.

Static image in motion

Text in motion with image cutout in collage style.

Video description: A video of a young woman wearing a colorful pink and red outfit standing in front of a pink door. When she starts walking with her coffee down the street her outfit changes. A collage of cutouts of her stack playfully on the screen in different outfits.

Footage with collage

Cutout collage style used with influencer footage.

Video description: A vertical video of static images scrolling in a catalog style. On the left is a strip of small 3-4 vertical static images of women wearing different denim outfits. On the right are 2-3 large vertical static images that scroll in the opposite direction showing more outtakes from the shoot.

Catalog

Fashion lookbook compositions form a catalog style.

Video description: A video of a stylish young woman looking through items hanging on a clothing rack. Her back is to the camera while she first selects a bright orange patterned sleeveless dress. Next she holds up a rainbow striped sweater vest. While she is selecting these two items a product image tile for each clothing item slides in and stacks at the bottom of the screen.

GBP cards with footage

Product in cards highlight fashion pieces that support the narrative.

Video description: A vertical ad with a cream background. To scale product cutouts of overalls, converse, a t-shirt, sunglasses, a watch and a handbag animate on the screen and stack in a collage style.

Cutout in motion

Fashion moodboards using product cutouts in a harmonious composition. Scale of products should reflect scale in real life.

Video description: A vertical ad with a natural paper textured background that has movement. Cards of either full bleed images or product cutouts stack in the center of the layout.

Cards stacking

Texture in motion forms a canvas for compiled cards.

Product focus in layout

Wherever possible, products should be placed against colored, textured backgrounds that complement the product. The color pairing should follow aforementioned rules in the core guidelines.

This applies to creator photography as well as collage designs (cutouts and imagery in cards against designed backgrounds).

A vertical ad with an orange wool textured background and a card of a close up image of a person wearing a green wool coat with a green wool purse.

A slide with a pink linen textured background and three stacked cards of a colorful jacket, pink pants, and an image of a woman wearing those items.

A slide with a drifting sand background and a cutout image of a light green button down shirt.

Change log

Date	Notes
Dec, 2024	Created with eBay Evo