Email design system overview
Welcome to the email design system! We’re excited for you to dive in and start building exceptional emails. Here’s everything you need to get going.
Welcome to the email design system! We’re excited for you to dive in and start building exceptional emails. Here’s everything you need to get going.
Primary content modules include Headers that contain the eBay logo and Heroes that either contain either a simple image or a headline and CTA.
Secondary content modules include Titles, Seed items, Item tiles, Paragraphs, Info modules, and Banners.
Tertiary content modules include Surveys and Footers.
To support account activity instilling trust with the customer.
To drive conversion and completion of an existing shopping journey.
To inspire new shopping journeys based on a customer’s interests.
Emails should be designed for and written for humans using our eBay Voice and Tone.
The content should be easily scanned and read quickly, with clear visual hierarchy and calls to action.
Emails should be targeted and have clear intent.