Today, eBay is proud to be recognized by the Fast Company Innovation by Design Awards, a journalist-paneled prize which celebrates the world's most notable design projects around the world. It’s a chance for our industry’s leaders to identify the standout stars raising the benchmark for design.
This prestigious recognition, a first for the company, is a direct result of the recent wave of innovation across our platform—fueled by our new Evo design system. Having a unified, standardized design system is the first of its kind in eBay’s 30-year history, and Evo received honorable mentions in three key categories: UX, Large Business, and Enduring Impact.
eBay Evo’s recognition by Fast Company’s 2025 Innovation by Design Awards.
Recognition from Fast Company’s Innovation by Design Awards reinforces how Evo shows the power of design—combining speed, craft, and brand expression to create meaningful, impactful experiences.
Tyler Moore, Sr. Director of Design
It all started with a wild idea about an online trading post that led to eBay’s very first item ever sold: a broken laser pointer. And with that, a history of innovation began. 30 years later, we still see the world a bit differently, and continue to let unlikely inspirations fuel our best innovations.
Celebrating 30 years of eBay.
Evo’s foundational design elements are built to scale the world and evolve for the future. The system is more vibrant, flexible, and accessible than ever before. It has been designed to better resonate with and more richly represent our enthusiast community’s passions and shopping discovery behaviors.
We simplified and standardized the UX across all of our major interaction points in order to create a more unified experience no matter where you are in the world—while still building in flexibility for local market relevance and requirements. There are even AI tools built in for consistent application across regions, touchpoints, and languages.
We further integrated the product into our expressions through UI elements inspired by interactions like searching, saving an item, or highlighting a deal. This allows us to highlight our unique catalog and diverse community, creating a discovery loop where customers explore, find unique items, or browse distinctive eBay storefronts.
Evo not only changes the design of our product and brand experience, but actually reshapes how we think about design in our culture at eBay.
eBay celebrated its 30th Anniversary with NASDAQ in September 2025.
eBay’s native app homepage redesigned with Evo.
Evo sparked a movement within the walls of eBay and continues to inspire cross-functional product innovation. By keeping our customer enthusiasts at the center of everything we do and designing our experience around them, we can better cultivate a sense of delightful discovery across every touchpoint.
Thank you to Fast Company for recognizing our achievements—we’re excited to celebrate 30 years of inspiring the world with our innovation together. And a big thank you to our incredibly talented eBay team for bringing true innovation to life, every day. We’re excited to watch Evo continue to evolve as we gather real world insights to enhance the eBay experience further for the future.