eBay Design 2024 in review

Capturing the full output and impact of a multidisciplinary team like ours is no small task. Instead, we’re sharing a few highlights—a glimpse into the thoughtful work created with customers at the heart of every decision.

These updates reflect the evolution of our brand and product design system, Evo, and are informed by countless hours of customer engagement through user experience research. They showcase the collective expertise of a team that leads by doing, crafting meaningful solutions together.

After years of in-house development, eBay Design launched eBay Evo, our new brand and design system. Rooted in evolution, it drives ongoing innovation and reinvention, placing people and their passions at the core of our experience.

Our detailed eBay playbook equips teams and partners with tools to effectively implement eBay Evo globally across all touch-points.

The enhanced global header continues eBay's modernization with harmonized corners, refined typography, and intuitive fly-out menus, improving navigation and aligning with the new eBay Evo design system.

The Homepage saw its biggest update in over 5 years, featuring a modernized design that enhances personalization and improves inspiration, discovery, and conversion. A new viewport-maximized top section helps users easily revisit previously browsed content, better supporting shopping missions.

The redesigned Search Results page showcases larger product images for easier scanning, especially in categories like Clothing and Toys. Improved typography, concise item signals, and a streamlined filter menu enhance navigation and simplify decision-making.

The web View Item page was drastically simplified to help customers find information faster. Larger product images enhance detail visibility, while the redesigned shopping column aligns with the mobile app for improved familiarity, better hierarchy, and streamlined development.

To signal eBay as a fashion destination, we launched a new fashion hub featuring a modular design that highlights top offerings, AI-powered shopping tools, and personalized filters like size preferences.

The launch included two campaigns: in the UK, we promoted a free-to-sell pre-loved clothing offering, and in the US, we partnered with Vogue to showcase curated pre-loved collections by Madelyn Cline and Chloe Kim.

This year, we launched Shop the Look, an innovative AI-powered feature born from a design-led sprint to enhance fashion browsing. Users swipe through AI-generated lifestyle images with interactive hot spots for cross-category shopping, creating an immersive experience.

Powered by machine learning and generative AI, it nearly doubled click-through rates, boosting engagement. Design shaped the AI framework and creative style guide to direct Generative AI in crafting inspiring, brand-aligned imagery.

New eBay storefronts with inventory curated by enthusiasts dedicated to eBay's mission. These storefronts showcase product selections from a set of 22 influencers, updated throughout the year, curating the most unique finds and helping our customers shop from trusted sources.

This year eBay Live grew significantly, supporting 600 weekly events, selling 1.5 million items and attracting 1.4 million unique viewers. Special Live events tied to key dates like Star Wars Day and Comic Con drew over 10,000 viewers each, generating market excitement.

New features like in-stream checkout and max bidding improved the Live buyer experience. For sellers, enhanced tools for hosts now provide insights into performance, event metrics, and buyer engagement.

Our improved Seller Hub introduces a responsive navigation to increase Seller Hub usability across various device sizes, updates and redesigns to how customers manage their orders, new filtering and personalized recommendations for improving the performance of a listing, and better marketing and advertising management—allowing customers to get the very most out of selling on eBay.

Listing an item is now faster and more intuitive than ever, thanks to a simplified listing experience on our mobile app that reduces the number of steps and inputs needed to list. Our faster listing flow was an exciting update that we shared when we announced our free to sell offering in our United Kingdom markets earlier this year.

Generative AI descriptions provide customers with instant, high-quality listing descriptions that require little to no edits. Born from design vision, this feature is expanding across markets and saving customers even more time in their listing process.

A feed-based shopping experience designed to boost engagement and spark new interests for customers who enjoy browsing as entertainment. Explore leverages cross-category algorithms, real-time personalization, infinite scrolling, and curated themes to showcase tailored recommendations.

A personalized shopping experience that remembers your size preferences, helping shoppers discover better matches while shopping. Designed to be lightweight and easily accessible, customers can add their sizes within the context of their shopping journey or in their My eBay size preferences.

Logging in to eBay can be a major friction point, but with more relevant sign-in options and a lighter weight design, we’ve made it quicker and easier for customers to access their accounts with less interruption.

eBay balance provides regular sellers in the UK with the ability to see and comprehend their available balance earned from sales and use these funds for shopping, paying for selling expenses (promotions, shipping labels etc.) or withdrawal to their bank at any time.

eBay Advertising got a fresh new visual identity that puts a spotlight on our sellers and their unique stories. The identity launched with a revamped advertising dashboard that makes it easier to manage listings and campaigns, providing clear, streamlined tools to track performance and drive growth.

I’m so proud of all that the team accomplished in 2024. Saying I believe we’ll achieve even more in 2025 is not to downplay this year’s accomplishments but to emphasize the momentum of our continued growth. Behind the work we’ve shared, we’re constantly refining our processes, developing new systems, and building tools to enhance our impact—both within design and across eBay.

With this momentum, I’m confident we’re poised for even greater achievements in the years ahead.