eBay Design has been modernizing and reinventing the eBay experience throughout 2024. As we reflect on the year, and look forward to the next, we’re excited to share some of our favorite updates and improvements.
eBay’s new fashion hub experience released in 2024 in the US and UK
Showcasing the new Explore browsing experience, eBay Advertising branding, and contextual login UI
Capturing the full output and impact of a multidisciplinary team like ours is no small task. Instead, we’re sharing a few highlights—a glimpse into the thoughtful work created with customers at the heart of every decision.
These updates reflect the evolution of our brand and product design system, Evo, and are informed by countless hours of customer engagement through user experience research. They showcase the collective expertise of a team that leads by doing, crafting meaningful solutions together.
After years of in-house development, eBay Design launched eBay Evo, our new brand and design system. Rooted in evolution, it drives ongoing innovation and reinvention, placing people and their passions at the core of our experience.
Our detailed eBay playbook equips teams and partners with tools to effectively implement eBay Evo globally across all touch-points.
The enhanced global header continues eBay's modernization with harmonized corners, refined typography, and intuitive fly-out menus, improving navigation and aligning with the new eBay Evo design system.
The Homepage saw its biggest update in over 5 years, featuring a modernized design that enhances personalization and improves inspiration, discovery, and conversion. A new viewport-maximized top section helps users easily revisit previously browsed content, better supporting shopping missions.
The redesigned Search Results page showcases larger product images for easier scanning, especially in categories like Clothing and Toys. Improved typography, concise item signals, and a streamlined filter menu enhance navigation and simplify decision-making.
The web View Item page was drastically simplified to help customers find information faster. Larger product images enhance detail visibility, while the redesigned shopping column aligns with the mobile app for improved familiarity, better hierarchy, and streamlined development.
To signal eBay as a fashion destination, we launched a new fashion hub featuring a modular design that highlights top offerings, AI-powered shopping tools, and personalized filters like size preferences.
The launch included two campaigns: in the UK, we promoted a free-to-sell pre-loved clothing offering, and in the US, we partnered with Vogue to showcase curated pre-loved collections by Madelyn Cline and Chloe Kim.
This year, we launched Shop the Look, an innovative AI-powered feature born from a design-led sprint to enhance fashion browsing. Users swipe through AI-generated lifestyle images with interactive hot spots for cross-category shopping, creating an immersive experience.
Powered by machine learning and generative AI, it nearly doubled click-through rates, boosting engagement. Design shaped the AI framework and creative style guide to direct Generative AI in crafting inspiring, brand-aligned imagery.
New eBay storefronts with inventory curated by enthusiasts dedicated to eBay's mission. These storefronts showcase product selections from a set of 22 influencers, updated throughout the year, curating the most unique finds and helping our customers shop from trusted sources.
This year eBay Live grew significantly, supporting 600 weekly events, selling 1.5 million items and attracting 1.4 million unique viewers. Special Live events tied to key dates like Star Wars Day and Comic Con drew over 10,000 viewers each, generating market excitement.
New features like in-stream checkout and max bidding improved the Live buyer experience. For sellers, enhanced tools for hosts now provide insights into performance, event metrics, and buyer engagement.
Our improved Seller Hub introduces a responsive navigation to increase Seller Hub usability across various device sizes, updates and redesigns to how customers manage their orders, new filtering and personalized recommendations for improving the performance of a listing, and better marketing and advertising management—allowing customers to get the very most out of selling on eBay.
Listing an item is now faster and more intuitive than ever, thanks to a simplified listing experience on our mobile app that reduces the number of steps and inputs needed to list. Our faster listing flow was an exciting update that we shared when we announced our free to sell offering in our United Kingdom markets earlier this year.
Generative AI descriptions provide customers with instant, high-quality listing descriptions that require little to no edits. Born from design vision, this feature is expanding across markets and saving customers even more time in their listing process.
A feed-based shopping experience designed to boost engagement and spark new interests for customers who enjoy browsing as entertainment. Explore leverages cross-category algorithms, real-time personalization, infinite scrolling, and curated themes to showcase tailored recommendations.
A personalized shopping experience that remembers your size preferences, helping shoppers discover better matches while shopping. Designed to be lightweight and easily accessible, customers can add their sizes within the context of their shopping journey or in their My eBay size preferences.
Logging in to eBay can be a major friction point, but with more relevant sign-in options and a lighter weight design, we’ve made it quicker and easier for customers to access their accounts with less interruption.
eBay balance provides regular sellers in the UK with the ability to see and comprehend their available balance earned from sales and use these funds for shopping, paying for selling expenses (promotions, shipping labels etc.) or withdrawal to their bank at any time.
eBay Advertising got a fresh new visual identity that puts a spotlight on our sellers and their unique stories. The identity launched with a revamped advertising dashboard that makes it easier to manage listings and campaigns, providing clear, streamlined tools to track performance and drive growth.
I’m so proud of all that the team accomplished in 2024. Saying I believe we’ll achieve even more in 2025 is not to downplay this year’s accomplishments but to emphasize the momentum of our continued growth. Behind the work we’ve shared, we’re constantly refining our processes, developing new systems, and building tools to enhance our impact—both within design and across eBay.
With this momentum, I’m confident we’re poised for even greater achievements in the years ahead.
Video description: A video showcasing eBay Design’s top updates and improvements to the eBay experience in 2024. Explore more at playbook.ebay.com
Showcasing eBay’s new brand and design system, Evo, and the new eBay Playbook
Updated designs for eBay’s global navigation, homepage, search results, and view item on eBay.com
A customer flow showcasing Shop the Look
The Enthusiast Storefronts on eBay
eBay Live partnerships and events in 2024
eBay Live and Elton John charity partnership in 2024
eBay’s updated seller hub and dashboards
A customer navigating the streamlined listing experience
AI generated descriptions is a new innovative feature for listing on eBay
Video description: A video that shows three visuals representing eBay’s new global brand and design system, Evo, and the new eBay playbook website. The visuals include a billboard, a phone mockup of the new playbook website, and a device lineup with a computer, phone, and iPad in a workshop studio environment, showcasing the new homepage designs.
Video description: A video of three rotating desktop screens that display the newly updated global navigation, homepage, search results, and view item for eBay.com. The screens are floating on top of a blue background.
Video description: A video showcasing highlights from the many eBay Live partnership livestreams in 2024 — from Elton John to New York Fashion Week.
Video description: A video of three rotating desktop screens displaying the updated Seller hub with rounded corners and better hierarchy. The dashboards are clean, easy to navigate, and full of important seller information. The screens are floating on top of a yellow background.
Video description: An animation of an AI generated description for a new listing. A white text box floats on a moving gradient, indicating the product description loading in.
Video description: A video demonstrating the navigation for the new Shop the Look experience. The video first shows the customer tapping one of the AI generated images. The user then browses the various real eBay listings that are visually similar to the AI lifestyle image. The mobile screen floats over a shifting gradient representing ebay.ai.
Video description: A looping video of an eBay Live with Elton John. Hearts are animating from the comments UI, showing customer interaction.
Video description: A video exhibition of a customer navigating the new listing experience for sellers, which has been significantly simplified with fewer steps.
